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DEMOGRAPHICS
The GLBT jobseeker naturally shares many characteristics with the typical GLBT consumer. If your company hasn't already tried reaching the GLBT demographic, consider the following interesting facts:


GLBTs number ~16.5 million consumers, with a combined purchasing power of $450 billion
67% of GLBTs actively seek out brands that actively advertise in Gay and Lesbian media
77% switched brands to companies with a positive stance toward gays.
GLBTs are twice as likely as non-gay populations to have graduated college.
GLBTs are twice as likely as the national index to be professionals/managers.
GLBTs are twice as likely as non-gay populations to have household incomes over $60,000+ and over $250,000+ per year.

Ad Specifications and Rates


Ad Type Description Dimension Max. Size File Format Rate
Top Banner Top of page banner, run of site 468 x 60 12k JPEG, GIF, Animated GIF, HTML $35 CPM
Right Banner (large) Right of page banner, run of site 150 x 150 8k JPEG, GIF, Animated GIF, HTML $15 CPM
Right Banner (small) Right of page banner, run of site 150 x 100 8k JPEG, GIF, Animated GIF, HTML $10 CPM
Company Billboard Large banner in top center of Jobseeker Home Page, links to your company's jobs 270 x 160 12k JPEG, GIF, Animated GIF, HTML $500 one-time setup fee, posted for 30 days
Featured job posting Your position is distributed in the weekly "ProGayJobs This Week" email newsletter up to 45 chars N/A Text only, requires a posted position on the site $50 / listing
Top Banner Top of page banner on weekly 'ProGayJobs This Week!' email newsletter 468 x 60 12k JPEG, GIF, Animated GIF, HTML $45 CPM
Top Banner Top of page banner on bi-monthly email newsletter 468 x 60 12k JPEG, GIF, Animated GIF, HTML $45 CPM
Right Banner (large) Right of page banner on bi-montly email newsletter 150 x 150 8k JPEG, GIF, Animated GIF, HTML $22 CPM
Right Banner (small) Right of page banner on bi-montly email newsletter 150 x 100 8k JPEG, GIF, Animated GIF, HTML $15 CPM



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